African Natural Products (ANP) is a company that manufacture and sell well-researched natural products in health care, Agricultural equipments in Kenya and the region. ANP principal place of operations is in Nairobi,Kenya The location is strategic for coordination and implementation of the company’s administrative and marketing activities. The company is embarking on a strategic expansion to consolidate its market share and improve its competitiveness. To achieve this, the company is seeking to expand its portfolio while zeroing in on the products that have shown great results in the market and allocate significant resources towards expanded production and strengthening of the brand. Currently, ANP’s target market is Kenya and its environs. The company however intends to expand to other regions within East Africa where the products are equally in high demand. The company requires critical equity financing to invest in large-scale production, product development and value addition, quality management and assurance, human resource capacity development, and marketing and brand development.